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We are Avidity

Discover what makes us unique – from our history and breadth of capability, to our formula for success.

Our group story

Our purpose is singular – we exist to help brands sell more.

We are Avidity – the parent company for a group of sales and marketing agencies that help you sell more.

Helping brands sell more requires constant evolution as consumers, customers, sectors and channels change. Our services span field marketing, data and digital products, engaging consumer experiences.

Our business has changed a lot in over 120 years – but our mantra from day one has always been to help you sell more. We’ve evolved from a field sales business into a multi-agency, multi-service sales and marketing group. In recent years, we also partnered with Metric Capital Partners who provide investment and financial firepower to help us achieve our goals.

We're committed to being industry-leading – challenging the norm to unlock the best ways to sell more.

Our people are the heart of our business.

Great businesses are built by great leaders. Meet the exec team leading our group.

About Culture

Our culture

Although our agencies operate independently, our internal culture is consistent across the group – and it’s one that fosters an inspiring and inclusive place to work. We empower all colleagues to do their best every day, helping them to realise their full potential in a company that they can be proud of.


Get in touch

Talk to us about finding the right mix of products and services to help your brand sell more.


Discover more about our agencies