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We are Avidity

Discover what makes us unique – from our history and breadth of capability, to our formula for success.

Our group story

Our purpose is singular – we exist to help brands sell more.

We are Avidity – the parent company for a group of sales and marketing agencies that help you sell more.

Helping brands sell more requires constant evolution as consumers, customers, sectors and channels change. Our services span field marketing, data and digital products, experiential and consultancy.

Our business has changed a lot in over 120 years – but our mantra from day one has always been to help you sell more. We’ve evolved from a field sales business into a multi-agency, multi-service sales and marketing group. In recent years, we also partnered with Metric Capital Partners who provide investment and financial firepower to help us achieve our goals.

We're committed to being industry-leading – challenging the norm to unlock the best ways to sell more.

Our formula for success

Everything we do is to sell more for your brand. Here’s what you can expect when you partner with our agencies.

Strategic Collaboration

We’re here with you every step of the way – an extension of your team and business. We achieve your goals, spot opportunities and deliver value by crafting a bespoke strategy that’s unique to your needs.

  • Get ahead of the competition
  • Channel mutual success
  • Optimise ROI through best practice application

Powered by insight

We generate and analyse data across your brand and industry, translating this into direction led insight that ensures you're always focused on the actions that create the most value.

  • Define and optimise the service on an ongoing basis
  • Save time and eliminate waste
  • Make decisions with confidence and speed

Agile in nature

Our focus is finding the biggest opportunities to sell more – and to do this in the most efficient way possible. We make sure our people, products and services are integrated in the best way – optimising value, responding quickly and always being flexible.

  • Enables flexibility of service and investment, putting you in control
  • Waste is eliminated and every action has value
  • React quickly in a fast-moving environment

Expert people

Colleagues across our group are experts in their field, and act as an extension of your business. We invest in training, tools and development to help our people perform at their best.

  • High performing teams optimise ROI
  • Passionate, retained teams
  • Development plans to match needs and create leaders of the future

Our people are the heart of our business.

Great businesses are built by great leaders. Meet the exec team leading our group.

About Culture

Our culture

Although our agencies operate independently, our internal culture is consistent across the group – and it’s one that fosters an inspiring and inclusive place to work. We empower all colleagues to do their best every day, helping our people to realise their full potential in a company that they can be proud of.


Get in touch

Talk to us about finding the right mix of products and services to help your brand sell more.


Discover more about our agencies