EPOS analytics in convenience retail
Thumbprint provides analytics on the largest and most granular set of data available in the convenience industry – we have access to over 10,000 EPOS terminals across more than 5,000 stores.
Our Pinpoint product, built in partnership with In Touch Group and Retail Spotlight, pulls data from multiple POS houses into one location. This data is accessible via a webapp, providing analytics, and enabling rapid identification of opportunities to sell more and drive your brand strategy.
Pinpoint gives you access to actionable insight in convenience at a scale never seen before.
Pinpoint
Pinpoint brings together transaction level data across the convenience sector into a form that is both timely and transparent, to give brands far greater visibility of what is happening for them, their categories and their competitors. It’s a unique and unrivalled analytics tool that will deliver real time, granular basket and transaction data for brands i.e., not aggregated, but the whole story!
Pinpoint is:
- The only tool in the market that enables brands to access data and analytics at transaction level for the largest set of symbol and independent EPOS data available in the market
- A tool that enables brands to understand their performance, category, and basket level purchases, and transforms their ability to set strategy and direction in convenience
At head office
Head office teams use Thumbprint’s convenience analytics to set their strategy and define where the biggest growth opportunities exist. They have the ability to understand distribution, rate of sale, price, and market share – across retailers, locations, and times of the day and week. Insight is available as a one-off read, or as an ongoing program:
- The largest read of EPOS data available in the sector, putting brands one step ahead of their competition.
- Tailored views based on need, enabling every brand to get insight and direction that’s relevant to them.
- Actionable insight, enabling brands to move quickly to action – without the need to do the analysis themselves.
- Transaction level data enables brands to understand their products role and drivers within the sector better than ever before.
In store
The analytics provided in Pinpoint can be used to inform field sales strategy, directing teams towards specific actions and solutions. Store specific data identifies opportunities and gaps in sales, and can be used to direct digital messages, offers or coupons to specific retailers. This allows field teams to take full advantage of the information available and increases sales for both brand and retailer.
- Direct field sales strategy and action, giving more certainty over ROI optimisation.
- Simple direction and toolkit for field sales, focusing them on value adding interventions.
- Connect insight to digital content to influence the retailer to act without the need to visit the store.
- Point consumer marketing through couponing to retailers to influence retailer action and consumer purchase, instantly driving sales.
Get in touch
Talk to Thumbprint about leveraging their Pinpoint platform to generate actionable insight for your brand – gaining access to the largest, most in depth read of convenience data available in the marketplace.
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